Coreva is a wellness brand identity created by Shirin, Maria, Devyn, Jordan, and myself.
Coreva is a brand that we decided to make playful with bright colors. With the tagline "A Wellness Experience," the brand hopes to aid users in building healthy lifestyle habits such as exercising consistently. My personal task was to create the mind map. Instead of actual sketches, I began to place ideas out on a working file. As we began to form the identity as a group, the mind map slowly began to change in style. I tried my best to make sure the mind map summarized the brand well.
I created the Mind Map for this project:
